Seminar name: National Seminar on Sustainable Competitive Advantage through Integrated Marketing Approach
Organized by: Prestige Institute of Management, Gwalior
Seminar details: Prestige Institute of Management, Gwalior is organizing a National Seminar on “Sustainable Competitive Advantage through Integrated Marketing Approach”. In current highly volatile business environment any competitive advantage gained by firms is temporary. Therefore, constant change in their business strategy is mandated for sustainable growth. Moreover it is necessary for the firms to embrace an integrated marketing approach towards attaining inclusive growth.
To discuss and highlight these dynamic marketing issues Prestige Institute of Management, Gwalior invites industrialists, professionals, academicians, researchers and students engaged in the field of Management to contribute original papers for the proposed one day National Seminar in different domains and sub themes given in brochure.. The Seminar will focus on providing insights to overcome challenges faced by marketing professionals.
The Institute will also confer Best Research Paper Award on the occasion of National Seminar. Selected full research papers will be published in the form of edited e-book with ISBN Number, which will be distributed to all the registered participants presenting research papers in the Seminar. It is my honor to invite you to attend and present a paper(s) in the National Seminar on September 12th 2015. You are requested to circulate the Seminar brochure attached, among the faculty colleagues and peers.
Address & contact details:
Prestige Institute of Management, Airport Road, Opposite Deendayal Nagar, Gwalior – 474020, Madhya Pradesh