Conference of Marketing Scholars and Practitioners (CMSP -2015) by Apeejay School of Management at New Delhi on 26 June 2015

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Conference of Marketing Scholars and Practitioners (CMSP -2015), Apeejay School of Management, Dwarka, New Delhi, 26 June 2015

Conference name: Conference of Marketing Scholars and Practitioners (CMSP -2015)

Organized by: Apeejay School of Management, Dwarka, New Delhi

Important Dates:

Intimation of Acceptance of Full Paper: 25th May 2015

Last Date of Registration: 1st June 2015

Last Date of submission of Final Copy: 1st June 2015

Conference Date: 26th June 2015

Conference of Marketing Scholars and Practitioners (CMSP -2015), Apeejay School of Management, Dwarka, New Delhi, 26 June 2015

 

 

 

 

Conference details: The theme of the third Edition of Conference of Marketing Scholars and Practitioners (CMSP -2015) “Emerging Trends, Opportunities and Challenges” is intended to spur thinking on these areas. We need richer theories and their novel applications to help understand how consumers react to changes happening in the society and the world. From a managerial perspective, we need to better understand whether fresh thinking and new practices are required in order to fully exploit the emerging opportunities and face the associated challenges. The conference intends to address the need of creating and sharing knowledge concerning next level of marketing theories, practices and evolved consumers. For this conference, we particularly encourage papers which touch on all areas of the marketing mix, consider societal implications, consumer perspectives, services, relationships, and macro-level analyses of issues related to changes and emerging trends. This event endeavors to bring all academics, researchers, practicing managers and students together to share their ideas and research findings, discuss contemporary issues and challenges in business and industry.

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Address & contact details:

Apeejay School of Management, Sector -8, Dwarka, New Delhi –110077

Phone: 011- 2536 3979/ 80

E-mail: [email protected]

Website: http://www.apeejay.edu/asm

Facebook: https://www.facebook.com/ApeejaySchoolofManagement

Marketing Internship by Makemytrip.com at Gurgaon

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Marketing Internship by Makemytrip.com at Gurgaon

About Company: MakeMyTrip.com, India’s leading online travel company was founded in the year 2000 by Deep Kalra. Created to empower the Indian traveller with instant booking and comprehensive choices, the company began its journey in the US-India travel market. It aimed to offer a range of best-value products and services along with cutting-edge technology and dedicated round-the-clock customer support.

Number of Vacancy: 1

Location: Gurgaon

Experience: Fresher

Job Description:

Assist the Business team in driving initiatives for market research Primary Secondary through Consumer surveys and

a) Synthesize data,

b) Generate Reports,

c) Recommend corrective action

2   Monitor competitor pricing marketing policies and report findings to the business team for

a) Effective decision making

b) Keeping track of ever changing market rates and new product launches

3  Assist in product related promotional activities

a) Branding trends and new developments utilizing information for business improvement

b) Provide market analysis information pertaining to competitors, trends and activities

c) Synthesize data and document the finding into logical and relevant strategic recommendations with measurable and relevant business metrics

4  Work with the Marketing team to

a) Participate in all aspects of our marketing efforts including Tradeshows, Email Marketing , PPC and SEO to help generate new leads

b) Benchmark the marketing campaigns against the success metrics and build library of good marketing tactics

Desired Profile

Project Details:

  • The project’s duration will be for a period of 2-6 months depending on availability
  • There will be no stipend given

For more details visit here

Marketing Internship by Makemytrip.com at Gurgaon

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